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    Scientific Production - Marketing

    Business Faculty                                                    كلية الأعمال

    Marketing Departmentقسم التسويق                                          

    Research title, Publisher, Date

    Name of researcher

    #

    Publication 2019

    The Role of Visual Merchandise in Changing the Purchase Decision of Shoppers within Retail Stores in Jordan,Jurnal The Messenger,

    Vol. 11, No. 2, July 2019, pp. 182-197

    Tareq N. Hashem

    1-     

    The Impact of Knowledge Management on CRM Approaches,Management and Organizational Studies

    Vol. 6, No. 1; 2019

    Fahed Al-Duwailah, &Tareq N. Hashem

    2-     

    The Impact of Strategic Fit on the Marketing Performance of the Industrial Corporations in Jordan, International Journal of Business and Management ,Vol. 14, No. 2; 2019

    Tareq N. Hashem & Ahmad Ismaiel Al maani

    3-     

    THE IMPACT OF QUALITY CULTURE ON COMPETITIVE ADVANTAGE IN FINANCIAL SERVICES COMPANIES,IJRRAS , 38 (1) Jan 2019

    Tareq N. Hashem&AbeerAlqirem

    4-     

    The impact of service quality on customer loyalty: A study of dental clinics in Jordan,International Journal of Medical and Health Research , Volume 5; Issue 1; January 2019; Page No. 65-68

    Tareq N Hashem &NafezNimer Ali

    5-     

    Publication 2018

    Exploring the Gap between the Perceived and Expected Quality Levels of the Health Care Services Provided by Jordanian Dental Clinics,International Journal of Business and Economic Affairs (IJBEA) ,3(2), 64-72,2018

    TAREQ N. HASHEM , SAMER SULEIMAN, AHMAD SULEIMAN &OLA SULEIMAN

    6-     

    The Flower of Service Concept and Its Influence on the Customer Satisfaction: Case Study of Jordanian Private Hospitals Sector; International Journal of Business and Management ,Vol. 13, No. 2; 2018

    Tareq N. Hashem

    7-     

    The Impact of Jordanian Banks Websites’ Quality on Customers

    Satisfaction; International Journal of Business and Management ,Vol. 13, No. 8; 2018

    ManarReyadMaraqa,

    Amaal M Al-Amawi&Tareq Hashem

    8-     

    Learners’ Attitudes toward Using the Arabic Mother Tongue in Hispanic Literature Classrooms,Jordan Journal of Modern Languages and Literature , Vol.10, No. 2, 2018, pp 145-160

    AhlamSbaihat, Hussein Al Duweiri

    , Tareq Hashem, Raya Kalaldeh

    9-     

    Does the Physical Evidence in Emergency Department Affect the Loyalty of the Beneficiaries in Jordanian Healthcare Organizations?,International Journal of Medical Research & Health Sciences, 2018, 7(7): 151-161

    Tareq N. Hashem, Mahmoud S. Issa , Giulia Iapadre and Farah I. Hamdan

    10- 

    The Impact of Applying the Blue Ocean Strategy on the Achievement of a Competitive Advantage: A Field Study Conducted in the Jordanian Telecommunication Companies;International Business Research , Vol. 11, No. 9;2018

    Mohammad Ali Al Qudah&Tareq N. Hashem

    11- 

    Publication 2017

     

    Marketing Managers’ Degrees of Awareness about the Significance of the Customer Experience Management (CEM) in the Jordanian Banking, Insurance and Financial Services Sectors "Volume 17 Issue 1 Version1.0 Year2017Type: Double Blind Peer ReviewedInternational Research JournalPublisher: Global Journals Inc. (USA)Online ISSN:2249-4588& Print ISSN:0975-5853

    Dr. Tareq N. Hashem, Sara Shaker Mohammed Al-Aqra& Dr.Ehab Kamal Haikal

    12- 

    Clothing Consumption Addictive Motives, Journal of Marketing Management (JMM), January 2016, American Research Institute for Policy Develeopment

    DOI: 10.15640/jmm.v3n2a17

    Dr. Tareq N. Hashem, Diana (Moh’d Adnan) Rislan Homsi, Firas Jamil Alotoum, Ehab Kamal Haikal

    13- 

    “Impact of using humor advertisement on airline customers’ mental image”,"Innovative Marketing (hybrid)" , Volume 13, Issue 3, 2017

    Tareq N. Hashem

    14- 

    Call Center Workers Emotional Labor and its Influence on their Performance in Dealing with Senior Citizens in Jordan Telecommunication Companies;International Business Research , Vol. 10, No. 9; 2017

    Tareq N. Hashem

    15- 

    THE IMPACT OF JORDAN'S COUNTRY OF ORIGIN IMAGE ON THE MENTAL IMAGE CARRIED BY CLOTHING CUSTOMERS,International Journal of Research –GRANTHAALAYAH ,5(5),2017

    Dr. Tareq N. Hashem , Dr. Diana (Moh’d Adnan) RislanHomsi , Renad Mohammad Abu Qasheh , Mohammad Hasan Al_Sorike&Alaa Saleh Alasmar

    16- 

    THE EXTENT OF IMPLEMENTATION OF THE BLUE OCEAN STRATEGY IN JORDANIAN COMMERCIAL BANKS,International Journal of Current Advanced Research , Volume 6; Issue 2; February 2017; Page No. 1999-2004

    Tareq N. Hashem & Jamal M. M. Joudeh

    17- 

    Marketing Managers’ Degrees of Awareness about the Significance of the Customer Experience Management (CEM) in the Jordanian Banking, Insurance and Financial Services Sectors,Global Journal of Management and Business Research: E Marketing , Volume 17 Issue 1 Version 1.0 Year 2017

    Dr. Tareq N. Hashem, Sara Shaker Mohammed Al-Aqra& Dr. Ehab Kamal Haikal

    18- 

    The effect of 5Q model on patient’s satisfaction in military hospitals in Jordan,Int. J. Productivity and Quality Management, Vol. 20, No. 3, 2017

    Balqees Salem Ajarmah, Tareq N. Hashem&RatebJalilSwies

    19- 

    JORDANIAN SMALL AND MEDIUM ENTERPRISES (SMEs) BARRIERS TO ENTER INTO FOREIGN MARKETS, International Journal of Management and Applied Science, Volume-3, Issue-9, Sep.-2017.

    Sultan Freihat

    20- 

    The main justifications for successful introduction of mass customization Strategy, Journal of Information and Knowledge Management, June, 2014.

    Sultan Freihat,

    Mohammad Almahirah

    21- 

    The impact of promotional mix elements on consumers purchasing decisions, International Business and Management (CS Canada), Volume 8, NO 2 (2014).

    Mahmud Nour,

    Mohammad Almahirah,

    Sultan Freihat

    22- 

    The role of marketing information system in marketing decision making in Jordanian shareholding medicines production companies. It has been Published   In Volume 11,

    Issue 2 (May 2012) of International Journal of Research and Reviews in Applied Sciences.

    Sultan Freihat

    23- 

    Assess the Degree Of Mass Customization Strategies Implementation in Food and Beverages, Shareholding Industrial Companies in Jordan. It has been published in August 2011(Vol 8,Issue 2) of International Journal of Research and Reviews in Applied Sciences.

    Sultan Freihat

    Abdel Baset Hasouneh

    Khaled Allafi

    24- 

    Factors Associated with Customer satisfaction and financial performance. A case study with Dubai Islamic Bank in Jordan. published in March, 29, 2011 in Baghdad

    College of Economic Sciences Journal.

    Khaled Allafi

    Abdel Baset Hasouneh

    Wanas Al Hindawi

    Sultan Freihat

    25- 

    The Role of Marketing Information System in Building Product Development Strategy: An Empirical Study on Jordanian shareholding Pharmaceutical Companies. Published in Al Rafidain development Journal - Mosul University, volume (23) the first issue 2013.

    Sultan Freihat

    Abdel Baset Hasouneh

    Wanas Al Hindawi

    Sameer Al Abdally

    26- 

    The basic dimensions of marketing relations, and their impact on quality of services in Jordanian banks. Published in Baghdad College of Economic Sciences Journal, in the thirty-second issue - October 2012.

    Sultan Freihat

    Abdel Baset Hasouneh

    Khaled Allafi

    Wanas Al Hindawi

    27- 

    Factors Determining the Application of Mass Customization Strategies in Shareholding Industrial Companies in Jordan. Published in the Journal of King Abdul Aziz University - Economics and Administration - Volume (26) second issue 2012.

    Sultan Freihat

    Naji Moula

    Abdlbaset Hassona

    28- 

    Evaluate the extent of the use of the promotional mix elements by Jordanian shareholding Electrical companies, and their impact on their products purchasing. Published in the Egyptian Journal of Business Studies - Faculty of Commerce - Mansoura University, the fourth issue 2011.

    Abdelbaset Hassouna

    Sultan Freihat

    Mohammed Abdel Qader

    Mohammed Abu Kola

    29- 

    Evaluation of the relationship between companies' adoption of marketing ethics and the effectiveness of their commercial Advertisements. A field study on Jordanian telecom companies. Published in Baghdad College of Economic Sciences Journal, No. 25 - November 2010.

    Sultan Freihat

    Abdlbaset Hassona

    Wanas Al Hindawi

    30- 

    Evaluation of the quality of services in Jordanian resorts. Published in New Horizons for Business Studies Journal, Faculty of Commerce, University of Menoufia, Year Twenty-Two, second issue, January, April 2010.

    Sultan Freihat

    Wanas Al Hindawi

    Abdlbaset Hassona

    31- 

    The impact of the application of total quality in access to competitive advantage in service organizations. Published in the Egyptian Journal of Business Studies - Faculty of Commerce - Mansoura University - Volume 34 - Number II – 2010.

    Mohamed Abdel Kader

    Abdel Basset Hassouna

    Sultan Freihat

    32- 

    The Influence Of "Free" Marketing Websites on the Brand Equity from the Perspective of Major Manufacturing Entities

    Journal Of Marketing and Consumer Research.

    ISSN 2422-8451 An International Peer-reviewed Journal.

    Vol. 41,2017

    Dr. Diana (Moh’d Adnan) Rislan Homsi

    33- 

    THE IMPACT OF JORDAN'S COUNTRY OF ORIGIN IMAGE ON THE MENTAL IMAGE CARRIED BY CLOTHING CUSTOMERS,International Journal of Research –GRANTHAALAYAH ,5(5),2017

    Dr. Tareq N. Hashem , Dr. Diana (Moh’d Adnan) RislanHomsi , Renad Mohammad Abu Qasheh , Mohammad Hasan Al_Sorike&Alaa Saleh Alasmar

    34- 

    Publication 2016

     

    The Role of Installment Buying Plans in Increasing the Impulse Buying Behavior among Jordanian House Holds. Journal of Management Research

    ISSN 1941-899X,2016, Vol. 8, No. 1

    Dr. Firas Jamil Alotoum

    35- 

    The impact of social media on customers’ image for mobiles,Journal of Advances in Humanities and Social Sciences JAHSS, 2016, 2(5): 269-277

    Dr. Tareq N. Hashem

    36- 

    Clothing ConsumptionAddictive Motives"Journal of Marketing ManagementJune2016, Vol. 4, No. 1, pp. 183-192ISSN: 2333-6080(Print), 2333-6099(Online)

    Dr. Tareq N. Hashem,Diana(Moh’d Adnan) RislanHomsi,FirasJamilAlotoum&Ehab Kamal Haikal

    37- 

    Jordanian Banks Employees' Perceptions of Total Quality Marketing (TQMK), its Dimensions and Effects on Customers’ Satisfaction: What does (TQMK) Mean?, International Journal of Business and Management Invention ,Volume 5 Issue 10 || October. 2016 || PP—24-32

    Dr. Tareq N. Hashem & Farah I. Hamdan

    38- 

    Attitudes of Customers towards Applying the Marketing Mix in Non-Governmental Organizations (NGOs),International Journal of Managerial Studies and Research (IJMSR) , Volume 4, Issue 10, October 2016, PP 34-42

    Tareq N. Hashem&AbeerAlqirem

    39- 

    Commercial Banks Use of Decision Support System to Achieve Marketing Creativity, International Review of Management and Business Research ,Vol. 5 Issue.3,2016

    Dr. Tareq N. Hashem

    40- 

    The Impact of Corporate Governance on the Quality of Marketing Audit in Jordanian Industrial Public Shareholding Companies,International Journal of Business Administration , Vol. 7, No. 2; 2016

    Tareq Hashem, Abdulrahman Hashem , Firas Hashem &FadiAyoub

    41- 

    HOW DO CUSTOMERS DIGEST PICTORIAL ADS FROM A PSYCHOLOGICAL PERSPECTIVE?, Global Journal of Business Research ,Vol. 10, No. 4, 2016, pp. 43-54

    Tareq Hashem

    42- 

    Clothing Consumption Addictive Motives, Journal of Marketing Management June ,2016, Vol. 4, No. 1, pp. 183-192

    Dr. Tareq N. Hashem , Diana (Moh’d Adnan) RislanHomsi , Firas Jamil Alotoum&Ehab Kamal Haikal

    43- 

    Publication 2015

    Antecedents of Consumers’ Behavior towards Halal Food among

    Jordanian Customers: A Structural Equation Modeling (SEM)Approach, Journal of Marketing and Consumer Research www.iiste.org

    ISSN 2422-8451 An International Peer-reviewed Journal Vol.12, 2015

    Dr. Firas Jamil Al- Otoum, Rawan.S. Nimri

    44- 

    Antecedents of Environmental Buying Behavior: Case of the Jordanian Market, International Journal of Business and Management; Vol. 10, No. 9; 2015

    ISSN 1833-3850 E-ISSN 1833-8119

    Published by Canadian Center of Science and Education

    Firas Jamil Al-Otoum1 & Rawan S. Nimri2

    45- 

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